The good, the bad, and the ugly of vehicle wraps

Vehicle wraps are one of the most cost-effective strategies you can use to promote your business. Just as an exercise, let’s say that 50% of people on the road notice your promotional car wrapping. If your car drives past 50,000 people every week or even every month, including other drivers, passengers and pedestrians, that’s 25,000 people who have seen your advertisements on a weekly or monthly basis.

That’s a pretty good return on investment for a one shot promotional campaign! The problem is that not all vehicle wraps are created equal, so let’s take a look at the good, the bad and the ugly in the world of 3m vinyl wrap.

Good impressions with vehicle wraps: The best impressions and the best ROI is always achieved with professional car wrapping. A vehicle that is full wrapped is a beauty to behold, clearly promoting your brand to the public and showing everyone that you care and are willing to go the extra mile to let everyone know. Customers appreciate a company that looks professional and is willing to invest in their business, and a perfect, 3m vinyl wrap does that in spades.

Bad impressions with no vehicle wraps: A nondescript vehicle or van could belong to anyone, and does absolutely nothing to advertise your business or build a good reputation within the local community. If you use any type of vehicle in your business, even if it is the pool car used by sales people, it pays you to invest in professional, full body car wrapping to promote your business to everyone, all of the time. Even if the car is parked in the car park at work, it’s still going to promote your business.

The ugly side of vehicle wraps: It can’t even be considered a wrap, but the sight of magnetic signs attached to cars and vans isn’t something that instils confidence in people. If a business can’t even afford a good quality 3m vinyl wrap, how can they be any good at their business? You only get one chance to make a good first impression and with a magnetic sign – you just blew it.

If you’re ready to boost your business advertising with professional car wrapping, get a free quote today.